Brand Strategy & Identity for Multifamily Communities
Design with purpose. At Resite, we craft brands that spark curiosity, build trust, and drive action across your digital presence.
Working with Us is Simple
At Resite, we don’t just design logos — we build complete brand identities that set your community apart. Our team works side by side with you, ensuring your goals, vision, and personality shine through every detail of your brand.
01 Discovery & Brand Questionnaire
Every project begins with a deep dive into your community. Through our brand questionnaire and kickoff conversation, we capture how you want to be perceived, what makes your property unique, and any design inspiration you’d like us to consider.
02 Logo & Identity Concepts
We develop three distinct logo and identity directions for your review. You’ll share feedback, and together we refine until your finalized logo and submark represent your brand perfectly.
03 Branding Guide & Launch
We deliver a complete brand style guide outlining your typography, color palette, logo usage, and in-use samples. This ensures every touchpoint — from your website to social media to signage — feels consistent, professional, and true to your identity.

Branding Services
Branding Services
Branding Services
Branding Services
Branding Services
Branding Services

Our Work in Action
We’ve built bold, distinctive brands for communities like UNI, Willow, Moorland, and more. Each branding system was created to highlight what makes that community special — and to provide marketing teams with the tools to keep their message clear and consistent. Here's how we do it:
1
Brand & Logo Design
Concept to completion: logos, lockups, and brand DNA..
2
Research & Positioning
Audience profiles, competitive analysis, brand promises.
3
Messaging & Voice
Story arcs, tone, elevator pitches, and messaging hierarchy.
4
Collateral & Templates
Social media visuals, brochures, signage, and brand guidelines.